Privacy Policy

This Privacy Policy was last updated on the 21st January 2021.

Officially registered under the Information Commissioner’s Office (ICO) for data protection requirements: A8794663

Olivers Babycare is a division of EDPA Limited which is registered in England and Wales. Registration No. 05685938. VAT No. 887263772.

This Privacy Policy discloses the way in which all divisions of EDPA Limited (including Olivers Babycare) may use your personal data.


‘we’, ‘us’, ‘our’, ’company’ refers to all divisions of EDPA Limited including, but not limited to, Olivers Babycare.

‘the site’, ‘our site’ or ’Olivers Babycare’ refers to the website of which you are visiting and engaging with.

‘you’ or ’your’ refers to the individual person who is visiting or interacting with the site.

By visiting and interacting with our website we may process your personal data in accordance with this Privacy Policy.

Contact information:

You may get in contact with us using the following methods:

Written Contact:

Olivers Babycare, Unit 24b King Street Industrial Estate, Langtoft, Peterborough, PE6 9NF


[email protected]


01778 562809

Information We Collect:

Information you give us:

We collect information that you provide to us when registering an account, subscribing to our mailing list, and making a purchase. This information might include, but is not limited to, your full name, billing address, shipping address, email address, phone number and some payment details.

Information we collect about you:

We will collect information that is provided within contact correspondence between you and us via the on-site contact forms, emails, and telephone calls.

Website usage information:

When visiting and engaging with our website we may collect information on your interactions such as your IP address, device information, geographical location, referral source, time spent on site, browser type, as well as which pages you visited, and such like.

Some of this information may be collected and processed by third party websites and service providers on our behalf. We also use Cookies and Pixels on our site and emails to track delivery and usage, the results of which are stored alongside your personal profile. Please continue reading for more information regarding Cookies and Pixels.

Third party information:

We may receive information about you from third parties from which you have given direct consent to have your information shared with us.

How your information Is Used:

We may use your information for the purposes mentioned below. Before submitting information to us, such as placing an order, you will be reminded to review this Privacy Policy.

General Administration:

Your information may be used for general administration such as order processing and delivery logistics. Your details are also used to provide payment confirmation invoices.

General Contact:

Your information may be used for contact purposes where required for direct interactions for example we may call you or email you to notify you of changes to your order.


Your contact details may be used for general marketing and promotion of product offers, this however only applies to customers of whom have directly opted in on our website and given consent for us to do so meeting GDPR regulations.


As stated above, your contact details may be shared with our logistics partners when arranging delivery of purchases made through our website. Our logistic partners have their own privacy information of which is not disclosed in our Privacy Policy; for courier’s privacy policies and terms of agreement you should enquire with them directly or contact us and we will be happy to direct you otherwise.

Traffic and site usage analysis:

We may use information such as your IP address for analytical purposes such as page views and site usage to help improve our sites and services.

Legal applications:

We may need to use your information to comply or abide with legal obligations and requirements.

Finance Options:

We may need to use your information with finance companies for the purposes of introducing customers to finance products

Where is your Information Used:

In some situations, we may use your information in the following ways:

Your information may be used within other divisions of EDPA Limited such as our own partner websites which feature the same privacy terms as disclosed in this Privacy Policy.

We may disclose your information to third parties of whom we work with where required to offer the services you request from us. For example, when you place an order with us, we may need to disclose some information to our suppliers from which they can fulfil and distribute your desired products. We make every effort when working with third parties to ensure that they handle information in the most appropriate way ensuring this is in line with the privacy protection we offer your ourselves.

Other third parties may receive your information where necessary by law to enforce or protect our legal rights, property, and safety of our employees.


We use cookies on our website to help enhance your user experience. Cookies are small text files which are stored locally on the devices you use to access our site. Cookies allow us to monitor the use of our website by customers and therefore to help us make refinements for the very best user experience, for example a temporary cookie is used to track your ‘session’ which means that you do not have to log in each time you change pages, temporary cookies are deleted when you close your browser.

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

You have the freedom to change your browser settings if you do not wish for cookies to be installed on your device. For more information on how to reject cookies, please read the ‘help’ guide of the browser that you are using. Please note that you may not be able to use the full features of our site if you opt out of receiving cookies from us.

Third Party Contributions:

You may find cases where our sites link to content and pages on other websites or applications operated by third parties of whom are not a division of EDPA Limited. We have no control over how these websites collect or handle information, so we encourage you to read their own Privacy Policies before use to ensure you are comfortable with the way in which your information could be used and stored.

How Your Data is Protected:

We use several safety measures to ensure your personal information is protected as much as possible, both technological and operational. These measures help us to protect your information from unauthorised access, unlawful usage, and modification or destruction of any personal data we hold on our systems.

Your information is stored for as long as necessary to provide you with the services that you have requested from us, or for as long as the law permits us to do so; Some of your information may also be stored longer for taxation purposes.

The process of transmitting data over the internet can occasionally be insecure, whilst we make every effort to ensure your data is protected from unauthorised access, we cannot guarantee how securely this information is transferred.

All information processed on our website is protected by an extended validation SSL certificate to offer protection from unlawful and high risk data traffic.

Your Rights:

General data protection regulations allow you the following rights:

  • The right to request a copy of the personal information we have about you, you can make this request by sending an email request to [email protected]. Your personal information will be provided in an easy to read format that can be easily transferable
  • The right to easily contact us if you are concerned that any of the information we hold about you is incorrect
  • The right to contact us to ask us to stop processing your data, or to withdraw consent where we are reliant on legal obligations
  • The right to request that your personal information is deleted

Privacy Policy Changes:

We may update this Privacy Policy. An up to date copy of this Privacy Policy will be available on our website of which the latest update date will be clearly presented at the top.

PayPal Transactions

All payments made through PayPal will be subject to the PayPal Privacy Policy.

Klarna Transactions

In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.
General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.